MINOR LEAGUE BASEBALL LOGOS LITERATURE REVIEW

Greetings QR code readers! If you are viewing this post, you must have viewed my poster presentation. The following is a list of academic sources for my study of the underlying geographic and cultural meaning in minor league baseball logos. 

Agha, N., Goldman, M. M., & Dixon, J. C. (2016). Rebranding: the effect of team name changes on club revenue. European Sport Management Quarterly, 16(5), 675–695. https://doi.org/10.1080/16184742.2016.1210664

Bernthal, M., Ballouli, K., & Nugent, N. (2022). Toward a Better Understanding of Parent Versus Local Team Branding in Minor League Baseball. Sport Marketing Quarterly, 31(1), 3–15. https://doi.org/10.32731/SMQ.311.0322.01

Cavuto, P. (2023). Baseball By Design: Stories of Minor League Logos and Nicknames [Audio podcast]. Curved Brim Media Network.

Cianfrone, B. A., McGehee, G. M., & Brison, R. H. (2013). And the Home of the Braves: A Case Study of the Gwinnett Braves. Sport Management Education Journal, 7(1), 60–67. https://doi.org/10.1123/smej.7.1.60

Cryan, M. (2023). Major League Baseball Seized Control of the Minor Leagues: What Happened, What’s Happening Now, and What it Means for Players, Fans, Owners, and Cities. Nine (Edmonton), 32(1), 17–33. https://doi.org/10.1353/nin.2023.a903311

Dorfman, J. (2018, Nov 18). Minor league baseball accentuates all the best parts of baseball. University Wire. Retrieved from https://login.proxy181.nclive.org/login?url=https://www.proquest.com/wire-feeds/minor-league-baseball-accentuates-all-best-parts/docview/2134938535/se-2

Dwyer, B., Le Crom, C. W., Tomasini, N., & Smith, G. A. (2011). The Richmond what? The naming of a minor league baseball franchise. Sport Marketing Quarterly, 20(1), 56–56.

Geoghegan, W. (2020). Summer baseball nation : nine days in the wood bat leagues. Lincoln, Nebraska: University of Nebraska Press.

Harrison, V. S., Bober, J., Buckley, C., & Vallos, V. (2023). “Save Our Spikes”: Social Media Advocacy and Fan Reaction to the End of Minor League Baseball. Communication and Sport, 216747952311519-. https://doi.org/10.1177/21674795231151916

Jacobsen, K. A. (2013). The Accidental Mascot: How Mr. Celery Reached His Salad Days with the Wilmington Blue Rocks. Nine (Edmonton), 22(1), 130–136. https://doi.org/10.1353/nin.2013.0042

Lewison, M. I. (2001). Organizations and logos: Effects of visual symbols on stakeholder social identity. ProQuest Dissertations Publishing.

Mann, Lucas. (2013). Class A : baseball in the middle of everywhere (1st ed.). New York: Pantheon Books.

Mitchell, M., Clark, M., & Nimmo, S. (2023). Environmental Sustainability Practices in Minor League Sports. The Sport Journal.

Mitchell, M., Voegel, J., & Nimmo, S. (2022). Ensuring the Business Sustainability of Minor League Baseball After the COVID Global Pandemic. The Sport Journal, 1-.

Simmons, J., Naraine, M. L., & Greenwell, C. (2023). Factors Influencing Fan Acceptance or Rejection of a Sport Team’s Revolutionary Rebrand. Sport Marketing Quarterly, 32(2), 91–104. https://doi.org/10.32731/SMQ.322.062023.01

Taylor, D. (2005). Minor league baseball team’s name changed to The Bees. The Enterprise, 35(18), 1-.

Treder, S. (2023). In Memoriam: The California League, 1879–2020. Nine (Edmonton), 32(1), 86–99. https://doi.org/10.1353/nin.2023.a903315

Williams, A. S., & Son, S. (2022). Sport rebranding: the effect of different degrees of sport logo redesign on brand attitude and purchase intention. International Journal of Sports Marketing & Sponsorship, 23(1), 155–172. https://doi.org/10.1108/IJSMS-01-2021-0016

Zeitler, E. (2013). Double-Play: Using Minor League Baseball to Apply Themes and Standards in Human Geography. Journal of Geography, 113 (1), 29-40.

 

WEBSITES AND LINKS:

The official website of Minor League Baseball

https://www.milb.com/

 

Chris Creamer’s Sports Logos website link for Minor League Baseball

https://www.sportslogos.net/leagues/list_by_category/22/Minor_League_Baseball/logos

 

Paul Cavuto’s weekly podcast about minor league baseball logos:

https://baseballbydesign.podbean.com/

 

“Steve the Ump” website:

https://www.stevetheump.com/minorlogos.htm

 

Baseball mapper website. Find a team near you!

https://www.baseballmapper.com/

 

Ballpark guide for fans of minor league baseball

https://www.theballparkguide.com/minors